Category: sales

What’s On The Menu?

Among the many business-related side effects of life during the Coronavirus Pandemic have been the attempts by businesses to minimize humans coming into contact with items that others have touched. As effective or ineffective as this approach may have been in reducing the spread of the virus, it has turned into a lingering trend that…

In The Middle

A recent meeting with a sales professional led to a discussion about the supposed disappearance of the “middle man”.  (OK, for the politically correct, the term would now be “middle person”.)  The “middle man” was the person who facilitated a business transaction, a go-between.  Job titles such as manufacturer’s representative, rack jobber, deal-maker, agent, broker…